SCOPE: From the ground up, create a brand that’s hometown sports, delicious grub and warm, inviting interior to host local college folk.
SOLUTION: A sunburst palette, edgy modern titles and sports intertwined throughout the brand. Baltimore pride shined through the website, graphics on the interior and present in the dinner menu. The basis for the identity, specifically the logo, crafted up a basis of “neighborhood bar” with homemade sports grub.
